Sneak Beat is a multi-brand sneaker and lifestyle concept store of Free Style Group that brings together shoes, clothing, and accessories from global brands in one place, showcasing sports, style, and contemporary urban culture in a single environment.
Sneak Beat is a new multi-brand concept of the Free Style Group's retail portfolio, which opened in 2026 at 4 Arami Street in Yerevan. It is presented as the largest sneaker concept store in Armenia and brings together globally recognized sports and lifestyle brands in one place.
The range of Sneak Beat includes shoes, clothing, and accessories from brands such as Vans, Adidas Originals, Nike, New Balance, PUMA, Camper, Cole Haan, On, and others. The concept goes beyond the traditional store format by combining sneaker culture, lifestyle, sports, and a community environment.
From sneakers and lifestyle collections to sports and leisure areas, Sneak Beat is designed for those who appreciate modern urban style, a diverse selection of global brands, and an environment inspired by sneaker culture.